I don't know video. On a regular basis, attorneys convince to make content that nobody wants to see. Want to know why? I'll let you know.
Now, I don't have the knowledge to back up this, but I can speak from seeing this occur over my 20 years at the video production industry. It even happened to me before I became educated about the topic. I found my first TV commercial which I directed back in college. It popped in my VCR there was nothing there but the sound. No video picture.
And so on The script should be as detailed as you can. It should consist of direction whether it's wide, medium, or a close up. Specify if other camera motions, pans, pull outs or dollies are involved or whether it is a shot. The point is that this is the time that decisions need to be made - certainly not on the set when you are shooting at your video. People will get impatient if you wait until you're in production and the time will slip away while you're trying to brainstorm ideas and get agreement on them.
Post a quick upgrade to your personal account or company Fan page which talks about something new you're doing with your organization, features a current project with link to view it or just asks a question like"How many of you use video in your marketing efforts and site web how does it work for you?" You might not get a bunch of opinions but is one that is interested in your services to make a difference.
Someone must take the responsibility for the event video production. It's not really a good approach, as much as everybody would like to have a go. Let one person take charge.
I had a "friend" review this article before it was published. Notice the quotes around friend. I wanted to make sure that article didn't come across as boastful. He said although it did not appear to be, but pointed that I made early in the week. Once article I calmed down, I confessed that he"may have" some valid points. However, considering the DOW was down 500 points cratered 200 points in 1 minute and intra-day. Gold denver video production dropped - with two days of $20 declines. Silver completely buckled. It's surprising that I didn't make mistakes.
One of Twitter's special features is that it has its own language. This will be important for you to learn. Before you roll your eyes and quit reading, realize it's simple to use and understand. Do not let this be a deterrent.
The information I gave above is not anywhere close to the information you need to start and run a successful video production business but it should provide you a couple of things to think about. Find the easiest entry point in your marketplace (wedding, corporate, etc.), figure out how you are going to i thought about this pay the bills while you're building the business in the first year (full-time job, part-time occupation, bank loans, investor) and finally, pull the trigger!